Q4 can be a weird one for small businesses

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For the ones who get it right, it’s often their biggest quarter of the year

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For the ones who don’t, it’s usually a slow slide into January, wondering what went wrong

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So today, I want to give you 5 campaigns to help you finish 2025 strong 💥

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This isn’t theory, these are proven campaigns we’re building right now for businesses across South Wales

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Let’s dive in 👇

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1️⃣ October – Cold Audience (Awareness & Early Action)

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Before Christmas chaos kicks in, you want to get fresh eyes on your business

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This is your “early bird” campaign, focused on people who’ve never bought from you before

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Example:

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🧱 A roof cleaning company running “Book before November, get your gutters done free”

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💇‍♀️ A salon offering “Free deep-conditioning treatment with every October appointment”

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The message is simple: act early, save money, or get a little bonus

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Keeps your name front of mind while others wait till the new year to start marketing

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2️⃣ November – Black Friday 💰

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If there’s one time of year where everyone’s spending money, it’s this one

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And it doesn’t have to mean slashing prices

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Think value bundles or exclusive upgrades:

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💡 Electrician → “Book your winter home safety check and get £50 off your next call-out”

🦷 Dental clinic → “Teeth whitening + free consultation worth £150 — this weekend only”

📸 Photographer → “Buy your 2026 shoot now, get an extra session free”

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Just remember:

✅ Know your margins

✅ Set clear limits

✅ Create urgency

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Done right, it’s one of the easiest ways to inject cash into your business before Christmas

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3️⃣ December – Warm Audience (Festive Goodwill)

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December is all about connection

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This is where you turn your existing audience, followers or past customers into paying clients again

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Run a “thank you” or “VIP” offer for your regulars:

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🎁 “Existing clients get priority booking for January + £100 voucher for referring a friend”

🎁 “Order before Christmas and we’ll add a little extra on us”

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It’s not just about sales, it’s about retention, goodwill, and visibility when others go quiet

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4️⃣ January – New Year Kickstart 🚀

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Everyone’s ready to spend again

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So you want to hit the ground running

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Your campaign here should scream: new year, fresh start

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Examples:

🧰 “2026 Property Maintenance Plan, lock in 2025 rates before the price rise”

💅 “New Year, New Look, 20% off all treatments for returning clients”

💡 “Kickstart Your Business Growth with Our January Marketing Package”

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Give people a reason to start with you now, not “sometime soon”

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5️⃣ Reactivation – The Forgotten Goldmine

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Every business has a list of past customers sitting there, doing nothing

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And the end of the year is the perfect time to wake them up

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Send a simple message:

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“Hey [Name], hope you’re well! We’ve got a little loyalty offer running for past customers, want me to send you the details?”

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That one message alone has brought clients back for dozens of our partners

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It’s low effort, high return, and a great way to start Q4 strong

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🛑 Yes, I know that was a lot, but if you run even two of these campaigns this quarter, you’ll end 2025 ahead of 90% of local businesses

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And if you want help building them… We’ll run your ads, design your campaigns, and even send you your first 10 leads before you pay a penny

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👉 Book your chat today —>> https://franctonmedia.com

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David