We speak to so many trade businesses who think social media has to be this massive, complicated time-sink

Posting multiple times a day, creating fancy reels, spending hours on content

Here's the truth: It doesn't have to be that way

The Simple Formula: 2-3 posts per week. That's it

Not 5 times a day. Not endless stories. Just consistent, quality posts showing your work

What Should You Post?

1. Completed projects - The boiler you installed, bathroom you renovated, electrical work you completed. Quick photo, brief description

2. Work-in-progress shots - Before and during photos show you're busy and build anticipation

3. Behind-the-scenes - Your van loaded up, tools laid out, team on site. This humanises your business

Why This Works

When you consistently share your work, your audience sees:

✅ You're busy (social proof)

✅ Your work is excellent (credibility)

✅ You take pride in what you do (trust)

This builds that essential know, like, and trust factor

The Real Goal

Social media isn't about going viral. It's about being top of mind when someone needs your services

When a homeowner's boiler breaks down or they're ready to renovate, they'll remember your consistent, quality work on their feed

Choosing you becomes a no-brainer

Make It Easy

• Use your phone - Modern phones take great photos

• Take photos as you work - 30 seconds per job

• Batch your posting - 15 minutes a week

• Keep captions simple - "Just finished this boiler install in [area]" is enough

Stop Overcomplicating It

You don't need to be a content creator or dance on camera. You just need to show your work with pride

2-3 posts a week. Quality over quantity. Consistency over perfection

That's the formula that builds trust, attracts customers, and grows your trade business

👉 Need help with your marketing? let’s chat on Instagram >> https://www.instagram.com/franctonmarketing/

David