How much money are you leaving on the table?

You get a new lead. You're excited

You call. You email

...Nothing

So you give up. You assume it's a dead end

This is one of the biggest mistakes businesses make. The money isn't just in the lead, it's in the follow-up

Let's break it down:

1. No Response DOESN’T MEAN… It's a No

People are busy. They have meetings, deadlines, and a life outside of work. A non-response usually just means "not right now."

2. Silence DOESN’T MEAN… It's a No

They were replying, and now they've gone quiet. It doesn't mean they hate you. They might be on holiday, dealing with a project, or simply forgot. Your job is to stay top-of-mind, not to disappear

3. Even "No" DOESN’T MEAN… It's Over

A "no" today could be a "yes" in 6 months when their situation changes. Their current provider lets them down, their budget gets approved, or they finally realise they need your help

So, what's the solution?

A relentless, strategic follow-up system

• Follow up a few weeks later

• Follow up again a month or so after that

• Add them to a weekly newsletter to provide value

• Keep sharing success stories on social media so they see what they're missing

This is how you turn cold leads into paying clients. It's not about being pushy; it's about being persistent and professional

At Francton Media, we don't just generate leads for you. We help you build the systems to convert them

Ready to stop leaving money on the table?

Click Here to Book Your FREE Game Plan Call —>> https://franctonmedia.com/

On this no-obligation call, we'll map out a custom strategy to help you start generating high-quality, convertible leads

David